Published by: Pritee Verma I have seen my clients and potential audience interchangeably uses terms Customer and Market analytics. Although both analyse similar sets of data, they are quite dissimilar in terms of application and use. So, what’s the difference? Customer Analytics: The processes, technologies, and enablement that give brands the customer insight necessary to provide offers that are […]
Published by: Pritee Verma World’s #1 analytics platform got acquired by #1 CRM company. After a long weekend vacation to Blue mountains, this historic news injected much more energy into me than my large full cream, two spoonful’s of sugar-loaded cappuccino does in the mornings. Tying of Titans: Need for Customer Analytics and Intelligence accentuated: […]
Published by: Pritee Verma As per the ‘State of Customer Experience in 2018’ survey, one of the biggest roadblocks to delivering exceptional customer experience is dealing with customer data. Around one in three respondents highlight a lack of single customer view and real-time customer insights as something holding them back from CX optimisation, making it the most frequently […]
Published by: Pritee Verma In today’s customer-centric, digital-first world, many business owners and managers are bombarded with ‘information overload’ and are urgently seeking ways to derive greater control, understanding and intelligence from their organisation’s data. One of the best solutions to this growing problem is to adopt a Business Intelligence (BI) strategy, but in reality, many […]
Published by: Pritee Verma We are living in times of multi-channel…. Gone are the days when a customer would either need to show up at your store or keep waiting on a phone call to get in touch. With the rise of the digital era, a customer will communicate anytime and through any medium that he […]
Published by: Pritee Verma Coca Cola is one of the iconic companies that has been around for over a century. Customer behaviour analysis is at its heart of operation and it leaves no stones unturned to analyse customer information and take corresponding actions. According to Coca Cola , customer analytics gives them important insights into who […]
Published by: Pritee Verma The Coca-Cola Company is a prime example of a business that’s built on customer analytics and intelligence, taking every opportunity it can to reassess pretty much every aspect of how it operates. One of the main reasons why Coca Cola has remained at the top for over 130 years is its ability to […]
Published by: Pritee Verma Understanding customer behaviour through analysis of related data has been the overarching rule of successful companies. A study conducted by Gartner states that “To successfully target, acquire, develop and retain customers, organizations rely on accurate, comprehensive, up-to-date customer information and insight.” Mc-Kinsey research tells us that organizations that leverage customer behavioral insights outperform peers by 85 percent in […]
Published by: Pritee Verma Data is called the new world currency nowadays. All users consume data in one way or another. Data surrounds us; it’s everywhere, on product labels, in an organisation’s reports, and in different equipment (sensors, controllers, etc.). Sometimes it can be difficult to present data in an appropriate way. It’s especially so when […]
Published by: Pritee Verma According to KPMG, 88% of CEOs are concerned about customer loyalty, realizing that mastery of the customer agenda is essential. Moreover, a research cited by McKinsey reveals that organizations that leverage customer behaviour data to generate behavioural insights outperform peers by 85 per cent in sales growth and more than 25 per cent […]
