Businesses using customer analysis to make decisions are*:
126 percent more likely to be ahead of the market in profits.
131 percent more likely to be ahead of the market in sales.
186 percent more likely to be ahead of the market in sales growth.
*According to a McKinsey DataMatics survey
Customer Analytics helps you achieve:
Offering the secrets to boost bottom line:
Targeted Marketing and Streamlined Campaigns
In-depth customer analysis helps effectively target your product or services to the pool of customers more likely to buy
Focused marketing reduces time,efforts,costs
Increases conversion and acquisiton rate
Past purchase analysis creates cross sell and upsell opportunities thereby increasing customer wallet share
Deliver optimal add-ons to customers so that they willing go for it
Deliver timely recommendation increasing purchase likelihood
Creating Cross Sell and Upsell opportunities
Customer Retention that yields profits
Retaining an existing customer is 6-7 time less expensive than acquiring a new one
Customer service analytics boast a 72 percent greater year-over-year increase in customer retention
19 percent annual improvement in customer win-back rates
Leveraging analytics to tap your customers footprint everywhere, predicting his needs before it arises and unified communications through all channels helps build trust that fosters customer loyalty
Deep analysis also helps take proactive actions to mitigate losses and convert them into opportunities
Repeat customers spend 33% more than new customers